Public trust in charities plummets


Public trust and confidence in charities has fallen to the lowest recorded level since monitoring began in 2005, according to the .

According to a report produced by Populus for the Charity Commission, based on surveys of a representative sample of over 1,000 people and discussions with four focus groups, trust in charities has fallen from 6.7 out of 10 in 2014 to 5.7 this year.

Reasons for the decline revealed in the report are: critical media coverage of charity practices, distrust about how charities spend donations, and a lack of knowledge among the public about where their donations go. According to the report, perceptions of aggressive fundraising tactics have also played their part.

The five main reasons given for trusting charities less were:

  • Media stories about a charity/charities generally (33%)
  • Media coverage about how charities spend donations (32%)
  • Don’t trust them/ I don’t know where the money goes (21%)
  • They use pressurising techniques, including in fundraising (18%)
  • Too much money is spent on advertising/wages (15%)

More details


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